Justin Su'a is a Mental Performance and Leadership Coach who is currently a Mental Skills Coordinator for the Boston Red Sox. In this interview, Justin talks about how elite athletes and high performers have a unique relationship with failure. He talks extensively about that in this interview as well as other insights he has had working as the Former Head of Mental Conditioning at the IMG Academy and with the US Army. Justin is the author of two books: Parent Pep Talks and Mentally Tough Teens. He has his own daily podcast called "Increase Your Impact Podcast" which is also available on Itunes.